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'You think Red Bull's just gonna roll over? It's not gonna happen!' Expert warns wannabes

2014-09-11 23:35:07| Beverages - Topix.net

Nascent brands need to assess category size, their own uniqueness, funding, management and distribution, James Tonkin from Healthy Brand Builders warns. Otherwise it's an uphill struggle... Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against established brands such as Red Bull and Coca-Cola without some kind of 'silo vertical' protection is fruitless.

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