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IRIS.TV integrates Reticle emotional AI for contextual targeting

2021-10-05 10:28:09| Digital TV News

October 4, 2021 Reticle has announced an integration with IRIS.TV. Marketers will now be able to use Reticle's emotional data to contextually target relevant, brand-safe inventory across IRIS-enabled publishers.

Tags: emotional targeting integrates contextual

 

IRIS.TV enables contextual ad targeting on the Amagi platform

2021-09-13 19:16:13| Digital TV News

September 9, 2021 IRIS.TV and Amagi have announced that they have entered into a partnership to enable contextual targeting on ad inventory of premium CTV content from participating content brands on Amagi platform.

Tags: platform enables targeting contextual

 
 

video intelligence applies contextual technology to CTV advertising

2021-07-09 09:57:01| Digital TV News

July 8, 2021 video intelligence (vi) aims to aide both publishers and brands with contextual technology. For CTV channels and apps, an integration with vi's technology adds new layers of contextual data to existing content.

Tags: video technology advertising applies

 

Comscore and MediaMath offer programmatic contextual ad targeting

2020-12-03 13:30:46| Digital TV News

Comscore (NASDAQ: SCOR) and MediaMath have partnered to add contextual targeting to MediaMath's demand-side platform. The capability uses visual recognition and audio processing to provide contextualization of content for CTV, video and livestreaming.

Tags: offer targeting contextual comscore

 

Comscore and JW Player partner on contextual targeting for video advertising

2020-04-08 14:00:15| Digital TV News

Comscore (NASDAQ: SCOR) and JW Player have announced that Comscores brand safety and contextual categorization segments are available for activation across the 12,000+ media sites that use JW Player for their digital video playback

Tags: video advertising partner player

 

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