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Honda Uses Lightweight Apps To Drive Traffic To Auto Dealers

2016-02-25 06:49:25| Auto Dealers - Topix.net

For Honda and other automotive advertisers, TV tentpole events such as the Super Bowl are their main drivers of brand awareness. Increasingly, mobile has emerged as a priority in test budgets since performance-based campaigns drive sales, too, and auto manufacturers want additional ways to remarket to users who, for example, are nearing the end of their lease.

Tags: auto drive traffic honda

Apps make it easy to keep commuting on track

2016-02-22 03:39:07| Railroads - Topix.net

The Metropolitan Transportation Authority has created a portal on its website for developers who want to create an app with timetables, service advisories, even crowd-sourced updates from riders on trains and buses. So far 86 apps, for Apple, Android and Blackberry devices have been created, covering every transit option from the Staten Island Ferry and New York City bus routes, to subway maps tailored for each borough.

Tags: on make easy track

A real estate story: three agents, three favorite apps

2016-02-20 04:53:09| Real Estate - Topix.net

In the Bay Area's competitive real estate market, agents are always looking for a tech-based advantage. They use FaceTime to sell houses sight-unseen to foreign buyers.

Tags: real estate story favorite