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Tag: study case
AeroSTRIPE: Airside Marking Design Case Study
2016-03-10 13:54:00| Airport Technology
AeroSTRIPE offers a range of features that will significantly improve the way you manage your airside marking projects.
Tags: design
case
study
case study
Failure Case Study: Gatorade Natural; The challenge of attaching "natural" to a commonly artificial product
2016-03-10 01:00:00| Beverage industry market research - from just-drinks.com
"Natural" continues to prove a challenge in soft drinks generally, especially for major names associated with "unhealthy" products, where the concept seems counterintuitive.
Tags: case
product
study
natural
Failure Case Study: Sapporo Green Aroma; The challenges of targeting a specific consumer group in a shrinking beer market
2016-02-20 01:00:00| Beverage industry market research - from just-drinks.com
Japan's beer market has been seeing an ongoing decline, with a -1.36% CAGR between 2006 and 2015 despite marketers' efforts such as creating a new segment, new genre beer, to offer cheaper prices.
Tags: group
case
specific
market
Cnario Suite Software Case Study: Zurich Airport
2016-02-19 16:27:00| Airport Technology
Zurich Airport selected YCD Multimedia's Cnario Suite content management solution to meet their up-to-the-minute standards. Cnario is able to manage hundreds of screens, detailing accurate real-time arrival and departure data. It also handles screens
Tags: software
case
study
suite
Failure Case Study: Carlsberg Beo
2016-02-03 01:00:00| Beverage industry market research - from just-drinks.com
This study explores how products can fail through a lack of clarity in brand messaging and product positioning.
Tags: case
study
failure
case study
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