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What Pepsi Discovered by Monitoring Millennials During the VMAs
2013-11-25 04:58:20| Beverages - Topix.net
As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and second-screen usage during live programming.
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GM Hopes Millennials Buy Into the Chevy Sonic
2013-11-22 09:00:30| AutomotiveDigest.com - Automotive Industry News
General Motors is introducing two new variations of the Chevrolet Sonic subcompact, a key vehicle in the automakers effort to reach millennials. Find out more about what GM has in mind for this consumer segment. [More]The Article GM Hopes Millennials Buy Into the Chevy Sonic appeared first on Automotive Digest.
Reaching Millennials is Hot Topic at Roundtable
2013-11-19 09:00:47| AutomotiveDigest.com - Automotive Industry News
Reaching millennial consumers is a key focus for marketers in the auto industry, and industry experts feel the need to get to know their needs and behavior better. Find out what the recent J.D. Power Roundtable revealed about these consumers. [More]The Article Reaching Millennials is Hot Topic at Roundtable appeared first on Automotive Digest.
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Marketing to Millennials, Without Getting Too Annoyed
2013-10-11 19:07:00| AutomotiveDigest.com - Automotive Industry News
Media coverage in business and marketing pubs is swamped with coverage of Millennials or GenY, trying to make sense of it all. The number of young people in this demographic is huge -- kids of Baby Boomers are much larger in numbers than GenX. It's good to get educated and updated on some of the study findings, as these people are being educated and employed, working up the ranks, and are making very significant transportation decisions...The Article Marketing to Millennials, Without Getting Too Annoyed appeared first on Automotive Digest.
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Millennials Choosing Multi-Modes of Transportation
2013-10-03 23:54:34| AutomotiveDigest.com - Automotive Industry News
For those concerned about safety as more young drivers come to the roads, a new study indicates there may be less of them behind the wheel. The millennial generation chooses the most practical transportation mode (driving, public transit, biking or walking) for each trip, and this flexible concept of mobility is spreading. According to the [...]The Article Millennials Choosing Multi-Modes of Transportation appeared first on Automotive Digest.
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