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Tag: tivo
TiVo to acquire MobiTV assets from Chapter 11
2021-05-13 00:50:59| Digital TV News
Xperi (Nasdaq: XPER) has announced that its subsidiary TiVo Corporation has been selected as the successful bidder at auction to acquire the assets of MobiTV, in connection with MobiTV's Chapter 11 bankruptcy process.
Tags: chapter
assets
acquire
tivo
TiVo ad inventory available through Xandr
2021-05-11 15:00:56| Digital TV News
Xandr and TiVo (NASDAQ: XPER) have agreed to make TiVo's ad-supported CTV inventory available to buyers in the Xandr Marketplace. The agreement includes TiVos pre-roll and in-stream content CTV advertising offerings.
Vodafone and TiVo enter targeted advertising partnership in Spain
2021-04-14 08:48:00| Telecompaper Headlines
(Telecompaper) TiVo said Vodafone Spain has activated the TiVo Sponsored Discovery product across the Vodafone TV platform in Spain to give content owners a new way to promote their content...
Tags: enter
advertising
spain
partnership
Vodafone Espaa adopts targeted content promotion from TiVo
2021-04-13 14:30:19| Digital TV News
TiVo (Nasdaq: XPER) has announced that Vodafone Espaa has enabled TiVos Sponsored Discovery product across the Vodafone TV (VTV) platform in Spain, giving content owners a new way to promote content on the platform.
Tags: content
promotion
targeted
vodafone
TiVo to expand ad reach with BDEX ML-based audience targeting
2021-03-24 10:00:22| Digital TV News
TiVo will use the BDEX Omnisource IQ Machine Learning solution to create, based on its TV data, a model of advertisers ideal target audiences. Advertisers can then activate these audiences via the platform of their choice.
Tags: reach
expand
audience
targeting