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AUGMENTED REALITYWill Augmented Reality Superimpose Virtual Elements of the Real World into Automotive Advertising, Marketing, and Enthusiast Print Magazines?

2016-03-03 21:08:41| AutomotiveDigest.com - Automotive Industry News

Situation: Intel, Microsoft, and others are taking virtual reality to a new level with the deep sensing capabilities that capture high resolution images. The imagined future of gesture based computer interfacing with augmented reality is being realized. Significance of Augmented Reality: Intel is now building an augmented reality headset. This means that Intel's RealSense 3D camera technology would be used in such applications as autonomous vehicles, webcams on computers, smart bike helmets, wearables and holding a smartphone over a print magazine page to see car advertisements come to life. Microsoft put its augmented reality camera on sale this past week and is collaborating with Intel to move beyond personal computing.

Tags: real world print advertising

 

Can a British tech firm turn AR into (augmented) reality?

2016-03-02 13:49:57| BBC News | Business | UK Edition

A British tech firm has received massive investment to bring Augmented Reality to the mainstream

Tags: into turn tech firm

 
 

MWC 2016: Fiat Chrysler Unveils Immersive Augmented Reality App for Car Sales

2016-02-24 15:10:37| Auto Dealers - Topix.net

Accenture Interactive worked with FCA to create an application using Google's Project Tango developer kit that will transform the process of buying and configuring a new car. Fiat Chrysler is using innovative technology to sell cars now.

Tags: sales car reality app

 

Lumus and InfinityAR aim to do for augmented reality what Oculus has done for VR

2016-01-11 16:11:21| Extremetech

VR has gotten a huge boost from the availability of Oculus development kits. Lumus and InfinityAR have put together a platform that aims to do the same for AR.

Tags: for has aim reality

 

DENSO's Interactive, Augmented Reality Displays Feature Safety, Autonomous and Environmental Technologies at the 2016 North American International Auto Show

2016-01-06 11:31:07| Industrial Newsroom - All News for Today

SOUTHFIELD, Mich. - Global automotive supplier DENSO will showcase its safety, autonomous drive and environmental technologies with interactive, augmented reality displays at the 2016 North American International Auto Show (NAIAS), held at Cobo Center in Detroit, Jan. 11-24. It is DENSO's 12(th) consecutive year...

Tags: show international auto north

 

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