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Tag: verizon
Verizon creates role of chief marketing officer
2014-10-03 09:20:00| Telecompaper Headlines
(Telecompaper) Verizon Communications has named Diego Scotti its chief marketing officer from 6 Oct. 6. In the newly created role, Scotti will lead marketing efforts for all of Verizon's wireless and wireline business units and oversee all aspects of Verizon's global brand management including advertising, consumer insights, digital marketing, creative development, marketing effectiveness, media and sponsorships, social responsibility, and employee communications. Scotti comes from J.Crew where he was CMO. Before that, he worked for several print and digital media brands at Conde Nast and was previously the head of global advertising and brand management at American Express.
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Verizon names J. Crew executive to new role of marketing chief
2014-10-03 02:05:28| IT Services - Topix.net
Verizon Communications Inc. is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle. Diego Scotti, the head of marketing at J. Crew, will take over the new role of chief marketing officer at Verizon starting next week, the company said today in a statement.
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Verizon appoints a marketing chief
2014-10-03 02:00:00| Total Telecom industry news
Diego Scotti will be responsible for U.S. telco's brand worldwide.
Tags: marketing
chief
verizon
appoints
Snapshot: Verizon backs off plan to slow data users + General Mills to lay off up to 800 workers
2014-10-02 18:09:04| IT Services - Topix.net
Click here to view more weather information from Atlanta Business Chronicle broadcast partner WXIA-TV. *Verizon has backed off of a controversial plan to slow unlimited data users during high-demand periods, reports The Washington Post.
Verizon Halts Plan to Throttle Unlimited 4G LTE Users
2014-10-02 06:38:45| PC Magazine Cell Phones Product Guide
Verizon was set to start throttling heavy unlimited users on 4G LTE this month.
Tags: plan
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verizon
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