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Tag: linear
Viant integrates with WideOrbit to automate linear TV ad buying
2020-05-05 14:40:17| Digital TV News
Viant has announced a partnership with WideOrbit. With Viant's addition of WideOrbit's Programmatic Marketplace TV advertising solution, marketers can now buy live TV inventory and track their campaigns through a single platform.
Tags: buying
linear
integrates
automate
RISE Robotics raises $3M in additional funding; electric linear actuation systems
2020-04-11 11:55:36| Green Car Congress
Tags: additional
systems
rise
electric
TVSquared launches attribution solution for linear and digital
2020-02-04 17:00:16| Digital TV News
TVSquared has launched a platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes, and joining the dots between linear and digital TV advertising.
Tags: digital
solution
linear
attribution
Broadcast and cable networks test linear addressable TV ad platform with Nielsen
2020-01-07 15:20:45| Digital TV News
Nielsen (NYSE: NLSN) has announced the beta launch of its Addressable TV platform. As part of the beta, leading programmers will test the solution by running addressable ad campaigns and evaluating how it interoperates with their workflows.
Tags: with
test
networks
cable
DISH Media launches product to extend linear campaigns to more viewers
2019-12-18 15:30:08| Digital TV News
DISH Media has announced the launch of Reach Booster. The product leverages addressable technology and campaign delivery data to identify and serve households initially missed, or not sufficiently served, during a national linear campaign.
Tags: media
product
linear
extend
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