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Tag: campaign
New Ad Campaign Illustrates True Value of Real Estate Agents
2016-01-21 07:53:32| Real Estate - Topix.net
Created by the real estate franchisor's lead advertising agency Camp + King, the "Sign of a RE/MAX Agent" campaign focuses on the true value that a RE/MAX agent offers throughout the home buying experience from concept to close. The colorful 2016 campaign is anchored by four 30-second TV commercials that feature a behind-the-scenes look at what RE/MAX agents do to ensure a positive experience the hustle, the staging, the open house, the leap of faith, the offer.
'Extending equity and iconic appeal': Coca-Cola unites brands with global campaign
2016-01-21 03:21:19| Beverages - Topix.net
The 'one brand' approach is designed to "extend the equity and iconic appeal of the world's no 1 beverage brand to Coca-Cola Light / Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life." Coca-Cola says it marks a 'significant shift in its marketing strategy,' with the campaign designed to underscore a commitment to choice.
Tags: global
brands
equity
campaign
Goldman Sachs 'backs pro-EU campaign'
2016-01-20 21:01:58| BBC News | Business | UK Edition
US investment bank Goldman Sachs gives a "six figure sum" to the campaign to keep the UK in the European Union, according to media reports.
Tags: campaign
backs
goldman
sachs
Beam Suntory uses on-trade to bolster Courvoisier campaign
2016-01-14 14:31:00| Daily beverage news and comment - from just-drinks.com
Beam Suntory has enlisted the global on-trade to add weight to its latest Courvoisier Cognac activation.
Tags: campaign
beam
bolster
suntory
Red Bull rolls out Can You Make It campaign
2016-01-12 13:00:00| Daily beverage news and comment - from just-drinks.com
Energy drink brand Red Bull has launched its 2016 global competition in which consumers travel across Europe using only cans of Red Bull as currency.
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