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How do you make consumers the centre of your business? Interview - Pernod Ricard global business development director Conor McQuaid

2015-10-05 18:10:00| Daily beverage news and comment - from just-drinks.com

Earlier this year, Pernod Ricard outlined plans to shift the "heart" of its business from its brands to its consumers. Speaking at his first of the company's annual Capital Markets Day briefings, new CEO Alex Ricard told analysts and journalists that consumers "don't think in categories" any more. But, what does this consumer-centralisation mean, and how does a company go about it? One of Pernod's executive team charged with implementing changes is global business development director Conor McQuaid. just-drinks spoke to McQuaid to get a better idea of Pernod's consumer-centric company strategy.

Tags: make business development global

 

Former Pernod Ricard executive joins Wakefield Wines

2015-10-05 09:28:00| Daily beverage news and comment - from just-drinks.com

Wakefield Wines has appointed Adrian Atkinson, formerly of Pernod Ricard, to head up its operations in Europe.

Tags: executive joins wines wakefield

 
 

Pernod Ricard launches Absolut Botanik RTD in Australia

2015-09-23 16:31:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched a vodka-based RTD under the Absolut brand in Australia. 

Tags: australia absolut launches ricard

 

Pernod Ricard targets clean water provision with Absolut Elyx US tie-up - video

2015-09-23 13:50:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has partnered its Absolut Elyx iteration in the US with non-profit organisation Water for People.

Tags: video water clean provision

 

Pernod Ricard unveils Absolut Electrik bottles

2015-09-22 16:01:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched a limited-edition range of Absolut vodka bottles called Absolut Electrik.

Tags: absolut bottles unveils ricard

 

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