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Pernod Ricard readies London Design Festival Perrier-Jouet offering

2015-09-08 16:16:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has secured a partnership with Austrian design duo Mischer'Traxler to launch a limited expression of its Perrier-Jouët Champagne in the UK in time for this month's London Design Festival.

Tags: design london offering festival

Pernod Ricard primes plan to dominate drinks ecommerce space

2015-09-02 17:21:55| Beverages - Topix.net

Pernod Ricard is to focus on growing its ecommerce presence for its UK business over the coming months, a space the drinks business said has yet to be dominated by its competitors. The maker of Absolut and Chivas, is "in discussion" with various ecommerce partners to bolster its existing nascent ties with Amazon alongside partnerships with retailers such as Tesco and Asda.

Tags: plan space drinks ecommerce

"New normal" sees Pernod Ricard target premium over prestige in China

2015-09-02 16:27:00| Daily beverage news and comment - from just-drinks.com

The international spirits category in China has embarked on a "new normal", according to Pernod Ricard, with lower-priced offerings set to drive future growth.

Tags: china normal premium target

Pernod Ricard keen to stem Absolut US declines

2015-09-02 13:04:35| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has admitted that it needs to improve its marketing of Absolut in the US to connect with Millenial consumers as craft vodka continues to take share.

Tags: stem absolut keen declines