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Pernod Ricard nets Novak Djokovic in Jacob's Creek tie-up - video

2014-12-01 12:44:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has recruited tennis player Novak Djokovic as part of a global campaign for its Australian wine brand, Jacob's Creek.

Tags: video creek jacobs nets

 

Pernod Ricard takes Absolut Warhol push to Travel Retail

2014-11-24 15:44:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched its Absolut Warhol bottle into global Travel Retail alongside a new marketing campaign in key airports.

Tags: travel takes retail push

 
 

Pernod Ricard launches online Ballantine's "experiment"

2014-11-24 15:13:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched a live social media scanner that tells consumers where and how people are drinking Ballantine's blended Scotch.

Tags: online experiment launches ricard

 

Pernod Ricard unveils global Jacob's Creek campaign - video

2014-11-24 11:07:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched a global TV ad for its Jacob's Creek wine that highlights the brand's Australian heritage.

Tags: video global campaign creek

 

Pernod Ricard to drop Plymouth Gin GI protection, blames rule changes

2014-11-18 15:36:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has dropped its support for geographical protection of Plymouth Gin after rule changes made it "reassess the relevance" to the brand, the company has said.

Tags: protection rule drop plymouth

 

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