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Polk Study on Dealer Reviews Digs into How Seriously Consumers Are Taking It
2013-07-28 00:16:06| AutomotiveDigest.com - Automotive Industry News
While it may seem like a no-brainer, higher average star ratings directly lead to increased sales. DealerRater brought in Polk to conduct a study on how seriously consumers taking star ratings to choose which dealers theyll be doing business with. Dealers earning star ratings of four or five (on a five-point scale) are getting 21% higher year-over-year sales increase than other dealers what are getting two stars or below. Consumers are taking this reputation management resource as usually their top reason for going to a specific dealership and completing the transaction. DealerRaters Certified Dealer Program is driving sales volume increases at dealerships. Read all about what Polks finding were and on what reputation management means now for dealers. The Article Polk Study on Dealer Reviews Digs into How Seriously Consumers Are Taking It appeared first on Automotive Digest.
IHS closes on acquisition of RL Polk & Co.
2013-07-16 21:10:14| Auto Dealers - Topix.net
Business information and analytics firm IHS has completed its $1.4 billion acquisition of R.L. Polk & Co., the owner of the popular Carfax service.
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IHS Completing Acquisition of Polk and Carfax
2013-07-11 03:01:19| AutomotiveDigest.com - Automotive Industry News
IHS Inc. will be closing its acquisition of RL Polk & Co. faster than expected. The buyer has been granted early termination of the usual waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976; the acquisition is expected to close during the week of July 15 if the customer closing conditions are met. IHS [...]The Article IHS Completing Acquisition of Polk and Carfax appeared first on Automotive Digest.
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Internet Is Making Car Shopping More Efficient As Role Of Traditional Media Declines, According To A Polk Study Commissioned By AutoTrader.com
2013-07-09 09:00:01| AutomotiveDigest.com - Automotive Industry News
The Article Internet Is Making Car Shopping More Efficient As Role Of Traditional Media Declines, According To A Polk Study Commissioned By AutoTrader.com appeared first on Automotive Digest.
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Gas recovery project means more treasure from Polk County trash
2013-07-02 12:57:31| Waste Management - Topix.net
This time next year, Waste Management will be supplying energy to more than 11,000 central Iowa homes by generating renewable fuel from the compound it knows best: trash.
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