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Tag: polk

Internet Marketing Specialist Autobytel Teams Up with Polk

2013-04-07 16:01:49| AutomotiveDigest.com - Automotive Industry News

When automotive manufacturers and dealers spend money in online leads, they need to prove the ROI on their investment. That's why internet marketing specialist Autobytel relies on lead conversion reporting from Polk to demonstrate the effectiveness of its Internet leads. Based on credible, third-party data, Polk's lead conversion reporting shows Autobytel and its dealer and OEM clients how well the company is doing. Dealers must read the full extent of this recent case study from Polk which shows how effectively Autobytel works to provide the return on investment dealerships receive when they use Autobytel for their Internet leads. [Read more] The Article Internet Marketing Specialist Autobytel Teams Up with Polk appeared first on Automotive Digest.

Tags: internet marketing teams specialist

Polk Audio UltraFit 1000

2013-04-05 21:35:20| PC Magazine: New Product Reviews

The Polk Audio UltraFit 1000 will stay in place during intense workouts, but these earphones prioritize fit over audio performance.

Tags: audio polk polk audio audio 1000

Carfax Faces Major Challenges as Polk Considers Sale

2013-03-19 08:00:20| AutomotiveDigest.com - Automotive Industry News

R.L. Polk & Co., owner of the used-car shopping tool Carfax, is said to be putting itself up for sale, but no deal is made as yet. Are there implications for dealers with possible sale of R.L. Polk? [More] The Article Carfax Faces Major Challenges as Polk Considers Sale appeared first on Automotive Digest.

Tags: sale major challenges faces

2012 Brand Loyalty and Conquest Cited by Polk

2013-03-12 08:00:34| AutomotiveDigest.com - Automotive Industry News

Both automakers and dealers reached out for customer satisfaction, says Polk analyst, all adopting practices to keep current customers and win over new ones. Get the details on buyers most loyal to their brand in 2012. [More] The Article 2012 Brand Loyalty and Conquest Cited by Polk appeared first on Automotive Digest.

Tags: brand cited loyalty conquest

Autobytel Leverages Polk Data to Provide Measurable Results

2013-03-07 17:16:36| AutomotiveDigest.com - Automotive Industry News

Over the past year, Autobytel has been working closely with Polk to arm its clients with solid data on how consumers research vehicles and to understand their cross-shopping behaviors. The Polk data is another addition to the suite of products that Autobytel offers its dealers and OEM partners to better enable them to connect with in-market car buyers. Polk matches state vehicle registration data with leads and provides lead conversion reporting on a monthly basis for Autobytel to review with its dealer partners. READ more.The Article Autobytel Leverages Polk Data to Provide Measurable Results appeared first on Automotive Digest.

Tags: results data provide measurable

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