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India PM seeks to add fruit juice to Pepsi, Coke

2014-09-25 11:14:52| Beverages - Topix.net

Indian Prime Minister Narendra Modi said the move would hand India's tens of millions of farmers a new market for their produce, while also reducing food wastage by processing unsold fruit. An Indian beverage delivery man, driving a vehicle adorned with a hand-painted Coca-Cola logo, drives past a mural of a Pepsi bottle in the suburbs of New Delhi.

Tags: add india fruit seeks

 

Coke and Pepsi vow to cut calories to fight obesity

2014-09-24 12:08:21| Biotech - Topix.net

US soft-drinks giants Tuesday promised to work to reduce the country's beverage calorie consumption by 20 percent by 2025 in a campaign to counter obesity trends. Coca-Cola, PepsiCo and Dr. Pepper Snapple pledged to provide smaller-sized bottles, and more water and other low- or no-calorie beverages, to the market to help bring down per-person consumption of their high-sugar drinks.

Tags: cut fight coke obesity

 
 

Coke, Pepsi pledge to reduce calorie consumption

2014-09-23 20:44:39| Beverages - Topix.net

Coke, Pepsi and Dr Pepper said Tuesday that they'll work to reduce the calories Americans get from beverages by 20 percent over the next decade by more aggressively marketing smaller sizes, bottled water and diet drinks. The announcement was made at the Clinton Global Initiative and comes as the country's three biggest soda makers face pressure over the role of sugary drinks in fueling obesity rates.

Tags: reduce consumption pledge coke

 

Diet Coke kicks off new - Get A Taste' marketing campaign

2014-09-23 01:40:48| Beverages - Topix.net

Since 1982, consumers have been turning to Diet Coke because they love its taste, according to The Coca-Cola Co., Atlanta. To expand on this, the brand is launching a new campaign to show fans what life would be like if it tasted as good as Diet Coke.

Tags: marketing campaign taste diet

 

Coke International 'uniquely positioned' to capture $300bn beverage growth

2014-09-19 10:26:03| Beverages - Topix.net

Coca-Cola International president Ahmet Bozer insists his company is uniquely positioned to capture a $300bn world growth opportunity between 2014 and 2020. Speaking at the recent Barclays Back to School Conference in Boston, Bozer said the figure represented the industry value opportunity minus North America.

Tags: international growth capture beverage

 

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