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Tag: coke
The Iconic Pepsi Ad That Made Coke Go Ballistic
2014-11-05 17:45:04| Beverages - Topix.net
When John Sculley started out at Pepsi in 1967, the soda company had a strong hold in the Southeast and Midwest, but still hadn't established itself as a national brand. Sculley was instrumental in changing this narrative.
Tags: made
coke
pepsi
ballistic
New "Healthier" Coke Set To Launch In Australia
2014-10-28 09:55:05| Beverages - Topix.net
According to The Australian , Coca-Cola Life , which comes in a green can or a bottle with a green label, is expected to be unveiled in Australia this week. Coke Life was launched for the first time in South America in 2013 and then rolled out to UK and US markets over August and September this year.
Tags: set
australia
launch
coke
Coke to launch new product to regain its fizz
2014-10-27 03:07:43| Beverages - Topix.net
Coca-Cola Amatil and its US partner The Coca-Cola Co will this week launch their first new cola product for seven years as chief executive Alison Watkins releases the outcome of a strategic review that is likely to involve job major cuts. Analysts are expecting Ms Watkins to detail plans to slash capital expenditure and cut costs by at least $100 million over three years by centralising production, streamlining supply chain and support costs, and culling products and brands to free up funds to reinvest in marketing and new initiatives to drive volume growth.
Tags: product
launch
coke
regain
Coke changes marketing chief
2014-10-26 10:29:25| Beverages - Topix.net
The change for the maker of Sprite, Powerade and Vitaminwater comes after the company last week reported a lower quarterly profit on disappointing sales. In its flagship U.S. market, people have been moving away from soda and other sugary drinks over worries that they lead to weight gain.
Tags: marketing
chief
coke
coke marketing
7-Eleven Offering Coke Chill-Activated Exclusive
2014-10-25 09:24:20| Beverages - Topix.net
ATLANTA & DALLAS -- 7-Eleven Inc. and The Coca-Cola co. have teamed up to offer chill-activated cans, exclusive to the convenience retailer. Through the use of thermochromic ink, when chilled, the 16-ounce cans reveal blue ice cubes.
Tags: offering
exclusive
coke
7eleven
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