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The Iconic Pepsi Ad That Made Coke Go Ballistic

2014-11-05 17:45:04| Beverages - Topix.net

When John Sculley started out at Pepsi in 1967, the soda company had a strong hold in the Southeast and Midwest, but still hadn't established itself as a national brand. Sculley was instrumental in changing this narrative.

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New "Healthier" Coke Set To Launch In Australia

2014-10-28 09:55:05| Beverages - Topix.net

According to The Australian , Coca-Cola Life , which comes in a green can or a bottle with a green label, is expected to be unveiled in Australia this week. Coke Life was launched for the first time in South America in 2013 and then rolled out to UK and US markets over August and September this year.

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Coke to launch new product to regain its fizz

2014-10-27 03:07:43| Beverages - Topix.net

Coca-Cola Amatil and its US partner The Coca-Cola Co will this week launch their first new cola product for seven years as chief executive Alison Watkins releases the outcome of a strategic review that is likely to involve job major cuts. Analysts are expecting Ms Watkins to detail plans to slash capital expenditure and cut costs by at least $100 million over three years by centralising production, streamlining supply chain and support costs, and culling products and brands to free up funds to reinvest in marketing and new initiatives to drive volume growth.

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Coke changes marketing chief

2014-10-26 10:29:25| Beverages - Topix.net

The change for the maker of Sprite, Powerade and Vitaminwater comes after the company last week reported a lower quarterly profit on disappointing sales. In its flagship U.S. market, people have been moving away from soda and other sugary drinks over worries that they lead to weight gain.

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7-Eleven Offering Coke Chill-Activated Exclusive

2014-10-25 09:24:20| Beverages - Topix.net

ATLANTA & DALLAS -- 7-Eleven Inc. and The Coca-Cola co. have teamed up to offer chill-activated cans, exclusive to the convenience retailer. Through the use of thermochromic ink, when chilled, the 16-ounce cans reveal blue ice cubes.

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