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For Coke and Pepsi, smaller sodas could pay more

2015-01-13 15:08:56| Beverages - Topix.net

As people cut back on soda, the two beverage giants are pushing smaller cans and bottles they say contain fewer calories and induce less guilt. The goal is to offset falling consumption with packages that cost more per ounce and are appealing for their novelty and portion control.

Tags: more pay smaller coke

 

Coke plans to slash 500 jobs at Atlanta HQ to help hit $3bn savings target

2015-01-09 20:57:34| Beverages - Topix.net

Coke plans to cut at least 1,600 jobs globally including 500 roles at its Atlanta HQ - as the company ploughs on with a $3bn cost-cutting drive announced after an October profit warning. The company began notifying affected staff on Thursday and estimates that it will cut 1,600 to 1,800 non-bottling and non-distribution jobs in coming months, including around 500 at its Atlanta head office.

Tags: jobs hit plans target

 
 

Can Coke stage a classic comeback?

2015-01-06 19:54:47| Beverages - Topix.net

Coca-Cola has held up well this week while the broader market has tanked. Shares were flat on Monday and up slightly Tuesday even as the Dow tumbled nearly 500 points.

Tags: classic stage coke comeback

 

Coke made us all obese: McDonald's, high-fructose corn-syrup...

2015-01-05 12:47:09| Beverages - Topix.net

Coke's growth in the final decades of the twentieth century was literally littered with waste, yet much of this pollution, especially the aluminum and plastic, remained out of sight, tucked away in landfills many citizens never saw. Packaging, however, was just one of the obfuscated problems of perpetual growth.

Tags: made coke mcdonalds obese

 

Top 10 Branded Videos: Coke Asks People to Stop Phubbing Around in Heartwarming Ad

2014-12-30 17:34:47| Beverages - Topix.net

Getting people to put down their smartphones for a few minutes is a tough mandate these days, especially for advertisers trying to win over consumers' short attention spans. So it's interesting that Coca-Cola topped this week's Adweek/VidIQ top branded video chart with a YouTube video encouraging people to unplug from technology.

Tags: top people ad videos

 

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