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TVision measures viewer engagement across CTV and linear
2021-06-28 08:40:15| Digital TV News
June 24, 2021 TVision has introduced a CTV Planning tool that allows marketers to evaluate viewer engagement across both linear TV and CTV - including CTV walled gardens - reporting how people really watch TV.
Tags: measures
linear
engagement
viewer
ThinkAnalytics delivers Personalized Images to boost viewer engagement
2021-03-31 10:00:54| Digital TV News
ThinkAnalytics has unveiled Personalized Images, which recommends personalized images from multiple catalogs on the UI, content carousels and program guides based on the viewers interests and profile.
Tags: images
engagement
delivers
viewer
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