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TVision measures viewer engagement across CTV and linear

2021-06-28 08:40:15| Digital TV News

June 24, 2021 TVision has introduced a CTV Planning tool that allows marketers to evaluate viewer engagement across both linear TV and CTV - including CTV walled gardens - reporting how people really watch TV.

Tags: measures linear engagement viewer

 

ThinkAnalytics delivers Personalized Images to boost viewer engagement

2021-03-31 10:00:54| Digital TV News

ThinkAnalytics has unveiled Personalized Images, which recommends personalized images from multiple catalogs on the UI, content carousels and program guides based on the viewers interests and profile.

Tags: images engagement delivers viewer

 
 

FranceTV Publicité trials ad targeting based on viewer interests

2019-07-18 17:40:54| Digital TV News

Following on from its trial of advertising substitution on HbbTV at the end of 2018, FranceTV Publicité has now tested the delivery of ads personalized according to the interests of the viewer.

Tags: based interests viewer trials

 

EyeC launches new Audit Trail Viewer

2019-06-20 15:31:00| Label and Narrow Web Breaking News

The software, designed for pharmaceutical labeling, takes into account the newest requirements for data integrity, data security and audit trails.

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ZEE5 partners with Applicaster to improve viewer experience

2019-06-10 07:30:45| Digital TV News

According to Outlook India, ZEE5 has announced a strategic partnership with Israeli cloud platform Applicaster for developing and managing it's app.

Tags: experience improve partners viewer

 

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