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Seeing red - Can Coca-Cola Co's new brand strategy solve the sugar problem and buy the world a Coke at the same time? - Comment

2016-01-20 12:03:00| Daily beverage news and comment - from just-drinks.com

Yesterday, the Coca-Cola Co announced plans to bring its Coke, Coke Zero, Diet/Light Coke and Coke Life brands under one marketing umbrella - championing the famous red and white Coca-Cola logo across the board. Instead of having seperate brand campaigns for each variant, the hope is that all four benefit from one brand Coke message.

Tags: the time world same

 

Stevia "requires further development", Coke Life will evolve - Coca-Cola Co COO

2016-01-20 10:42:00| Daily beverage news and comment - from just-drinks.com

The chief operating officer of the Coca-Cola Co has said the use of plant-based sweetener Stevia, which is a key component in the company's Coke Life, needs to be improved.

Tags: life development requires evolve

 
 

Coca-Cola Is Still Funding Pro-Soda 'Studies'

2016-01-20 08:41:28| Beverages - Topix.net

Global Energy Balance Network, Coca-Cola's sham health-research group, may officially be dead , but that doesn't mean all of Coke's fun fake science has to stop! After a "landmark" study claimed last November that diet drinks had a "neutral" to "even beneficial" effect on weight when compared to water, the Sunday Times looked into a few things and found this team's research was funded by - surprise! - an institute made up of Coca-Cola, PepsiCo, Nestl, and other food-industry executives. Three of the five officers at the International Life Sciences Institute in fact work for Big Food.

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Coca-Cola unveils its new slogan

2016-01-19 20:00:20| Beverages - Topix.net

It will be used to advertise Coca-Cola and market its other Coke-branded products such as Diet Coke and Coke Zero. The company is hoping the new slogan will help it overcome declining sales and profits, and concerns about the health effects of its sugary drinks.

Tags: slogan unveils cocacola

 

Coca-Cola Consolidates Marketing for Most Well-Known Drinks

2016-01-19 13:50:55| Beverages - Topix.net

Coca-Cola , under pressure as consumers shift away from sugary drinks, is unveiling a new campaign that for the first time unites its most well-known slate of drinks under a single marketing theme. The company announced in Paris Tuesday that the campaign, called "Taste the Feeling," will unite Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life.

Tags: marketing drinks consolidates cocacola

 

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