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Coca-Cola Co pulls Coke range together for 'One Brand' marketing position

2016-01-19 13:02:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola has repositioned the marketing strategy for its namesake CSD range, bringing together the global positioning of Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life.

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Recent study that said Diet Coke can help you lose weight was quietly funded by Coca-Cola

2016-01-18 09:30:48| Beverages - Topix.net

Scientific research claiming that diet drinks could be better than water at helping people lose weight was funded by an industry body which includes Coca-Cola and PepsiCo among its members, it emerged yesterday. The study highlighting the benefits of diet drinks, led by Peter Rogers, professor of biological psychology at Bristol University, was published in the International Journal of Obesity.

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Golfer Jordan Spieth teams with Coca-Cola Co as brand ambassador

2016-01-14 13:33:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co has recruited US professional golfer Jordan Spieth as an ambassador for its namesake CSD brand.

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Coca-Cola West Co., Ltd. : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis

2016-01-14 01:00:00| Beverage industry market research - from just-drinks.com

Canadean's "Coca-Cola West Co., Ltd. : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis" contains in depth information and data about the company and its operations.

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Spieth signs major endorsement with Coca-Cola

2016-01-13 20:34:30| Telecom - Topix.net

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Tags: major signs endorsement cocacola

 

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