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Coca-Cola GB changes Coca-Cola Life recipe, reduces sugar

2016-01-25 12:00:00| Daily beverage news and comment - from just-drinks.com

Coca-Cola Great Britain has reduced the amount of sugar in Coca-Cola Life and upped the stevia content.

Tags: life sugar reduces recipe

 

Coca-Cola to invest $1 billion in Argentina over next four years

2016-01-22 00:30:08| Beverages - Topix.net

Coca-Cola CEO Muhtar Kent told Argentine President Mauricio Macri of the spending plan when the two met at the World Economic Forum in Davos, where Macri has been courting chief executives with a message that Argentina is open for business. Macri, who took office on Dec.10, has dismantled capital controls and unified the country's currency exchange rate, overseen the easing of some banking regulations and resumed negotiations with holdout creditors as part of a drive to restore investors' battered confidence.

Tags: next years argentina billion

 
 

Senate Recap: UM Dining Services partners with Coca-Cola

2016-01-21 07:26:58| Beverages - Topix.net

Student Government President Brianna Hathaway announced UM's new partnership with Coca-Cola to create a flavored drink specifically for the University of Miami. The soda is a mix of Vanilla Sprite and Orange Fanta and is expected to be available at the customizable flavor soda stations on campus, like the one at Lime Fresh Mexican Grill in the University Center.

Tags: services partners dining senate

 

'Extending equity and iconic appeal': Coca-Cola unites brands with global campaign

2016-01-21 03:21:19| Beverages - Topix.net

The 'one brand' approach is designed to "extend the equity and iconic appeal of the world's no 1 beverage brand to Coca-Cola Light / Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life." Coca-Cola says it marks a 'significant shift in its marketing strategy,' with the campaign designed to underscore a commitment to choice.

Tags: global brands equity campaign

 

Coca-Cola Bottling Co Consolidated readies comm's VP switch

2016-01-20 16:22:00| Daily beverage news and comment - from just-drinks.com

Coca-Cola Bottling Co Consolidated has lined up a new senior VP of public affairs, communications and communities, as the current incumbent is set to retire.

Tags: switch consolidated comms bottling

 

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