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Tag: cocacola
Analysis - Time for Coca-Cola Co to drop its '2020 Vision'
2014-02-21 23:53:00| Daily beverage news and comment - from just-drinks.com
Earlier today (21 February), Coca-Cola Co's CEO Muhtar Kent revealed that the company is upping its marketing spend this year to US$400m.
US: Coca-Cola Co agrees deal with two more bottlers
2014-02-21 19:13:00| Daily beverage news and comment - from just-drinks.com
The Coca-Cola Co is on track to secure two new US bottling franchise partners, in Chicago and Florida.
Tags: with
deal
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cocacola
CAGNY 2014: Coca-Cola Co lines up US$400m media spend
2014-02-21 17:57:00| Daily beverage news and comment - from just-drinks.com
The Coca-Cola Co will inject US$400m into media backing for its brands this year as it shifts marketing focus from consumer promotions to advertising, its CEO has said.
Tags: media
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spend
cocacola
Coca-Cola moves toward bottling deals in Chicago, Central Florida
2014-02-21 17:44:16| Beverages - Topix.net
Coca-Cola Co on Friday announced deals to sell bottling operations in Greater Chicago and Central Florida, as it slowly undoes its 2010 purchase of its North American bottler.
Tags: central
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florida
chicago
US: Former ambassador steps down from Coca-Cola Co board
2014-02-21 16:01:00| Daily beverage news and comment - from just-drinks.com
A long-standing Coca-Cola Co board member is to retire after 33 years as a director.
Tags: board
steps
ambassador
cocacola
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