je.st
news
Tag: cocacola
Case study: Coca-Cola embarks on green IT strategy
2013-10-08 13:26:05| Beverages - Topix.net
Coca-Cola Enterprises is aiming to reduce the carbon footprint of its IT. Kevin Sirjuesingh, the company's director of IT strategic initiatives, speaks to Computer Weekly's Cliff Saran about the company's energy reduction strategy.
Tags: case
study
green
strategy
Just How Does Coca-Cola Reinvent Itself In A Changed World?
2013-10-07 08:03:51| Beverages - Topix.net
In a packed room of 2,200 marketers attending the ANA's annual Masters of Marketing conference last week in Phoenix, Joe Tripodi, Chief Marketing and Commercial Officer of The Coca-Cola Company laid out his company approach to brand reinvention and the strategy it adopted to winning over "Millenials", those crucial consumers born between the early ... (more)
Tags: world
changed
reinvent
cocacola
Bottling a brand: Coca-Cola, Pepsi and the power of drinks branding
2013-10-03 12:40:00| Food Processing Technology
Coca-Cola topped Interbrands Best Brands list in 2012 and Pepsi is spending $50m on a brand partnership campaign with female artist, Beyoncé. Laura Husband explores the power of drinks branding
Tags: power
brand
drinks
branding
GLOBAL: Coca-Cola Co, PepsiCo speak out over Oxfam sugar attack
2013-10-02 17:14:00| Daily beverage news and comment - from just-drinks.com
The Coca-Cola Co and PepsiCo have countered criticism from the charity Oxfam for allegedly failing to tackle disputes over so-called land grabs to fuel the sugar trade.
Tags: global
speak
attack
sugar
Oxfam accuses suppliers to Coca-Cola and Pepsi of taking land from poor communities to make room for sugar crops
2013-10-02 08:07:11| Sugar Industry News
Suppliers to the biggest names in the food and drinks industry have taken land covering an area the size of Italy from indigenous communities around the world, according to a major new report.
Sites : [372] [373] [374] [375] [376] [377] [378] [379] [380] [381] [382] [383] [384] [385] [386] [387] [388] [389] [390] [391] next »