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Tag: automotive
Three Big Trends in Automotive Marketing: Video, User Content, & Integrated Social Media
2015-06-25 02:18:01| AutomotiveDigest.com - Automotive Industry News
Excellent video on three significant trends for dealers, OEMs, and agency marketers -- eloquently articulated by Tania Yuki, CEO of Shareablee -- a social media contenting and analytics group. Research showed that in automotive marketing, video has changed everything with a staggering growth rate of 228%. Other changes and actionable trends in user generated content and integrated social media platforms are outlined in the rest of the market study. Further, automotive marketers are repurposing or reusing or republishing --- what customers say about their cars in their own social media public profiles. Big payoff for OEMs in terms of content marketing, but also for customers who found self-expression in crafting their own messages about the automotive brand. As a broader theme, the three big social media platforms are beginning to gain an integrated audience with interplay between one social media and another. Mercedes Benz best illustrated this trend by encouraging their Facebook audience to utilize Instagram to help tell their stories. So it is no longer just talk to Facebook Users in Facebook space, or Twitter users only in Twitter space -- but realize that everyone is using multiple social media platforms -- and smart marketers will integrate their message accordingly. The Article Three Big Trends in Automotive Marketing: Video, User Content, & Integrated Social Media appeared first on Automotive Digest.
Tags: content
video
user
media
5 automotive mobile devices ideal for teenage drivers
2015-06-24 01:16:32| Wireless - Topix.net
Many parents worry when their teens start to drive. Distracted driving, inexperience and simple carelessness are all reasons for parents to be concerned.
Tags: mobile
automotive
ideal
devices
DOE CEMAC report examines US opportunities in automotive Li-ion batteries
2015-06-23 18:55:41| Green Car Congress
Tags: report
automotive
opportunities
batteries
Freescale S32K MCUs Debut as First Automotive Microcontroller Product Line Designed for the Software Engineer
2015-06-23 07:00:00| Freescale Press Releases
Freescale S32K MCUs Debut as First Automotive Microcontroller Product Line Designed for the Software EngineerFor more information click on title.
Tags: the
software
line
product
Industry leaders to join Automotive Hall of Fame
2015-06-22 09:08:11| Auto Dealers - Topix.net
The 2015 inductees are Elwood Haynes , who co-founded Haynes-Apperson Automobile Co. ; Luca di Montezemolo, 67, former chairman of Ferrari S.p.A.; Roger Penske, 78, founder of Penske Corp.; and Ratan Tata, 77, founder of Tata Sons, the holding company for Tata Group and its subsidiaries, including Tata Motors.
Tags: join
industry
automotive
hall
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