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Tag: brand
Hyundai Motor launches new global luxury brand Genesis
2015-11-04 20:55:30| Green Car Congress
Tags: global
brand
motor
luxury
Hyundai Motor launches luxury car brand
2015-11-04 04:42:15| Automakers - Topix.net
" Hyundai Motor Co. said Wednesday it has launched a premium car brand named after its Genesis sedan to boost profitability and its share of the fast-growing global market for luxury vehicles.
Digital marketing and the search for "brand warmth" - Interview, co-founder of Nation, Tom Kile-Hartshorn
2015-11-02 18:16:00| Daily beverage news and comment - from just-drinks.com
Two months ago, Tom Kile-Hartshorn's digital marketing agency, Nation, won the right to handle Grolsch's global digital content and social media platforms.
Tags: search
digital
marketing
brand
Behind the brand: Innovation at Gore
2015-10-29 12:12:00| Daily apparel & textile news and comment - from just-style.com
Last week's introduction of WL Gore & Associates' new technologies for performance outerwear follows a long tradition of innovation based on the company's manipulation of PTFE (polytetrafluoroethylene), a polymer that is hydrophobic as well as slick. Debra Cobb finds our more during a tour of the Gore Capability Center.
Tags: brand
innovation
gore
EE launches new Connected World brand campaign
2015-10-28 19:48:00| Telecompaper Headlines
(Telecompaper) EE has launched a new 'Connected World' brand campaign, featuring Hollywood star Kevin Bacon. The campaign sees the star thank the UK for getting connected 'on the UK's number one network'. He goes on a journey around the UK to meet members of the public as they show a number of connected devices including the 4GEE Action Cam, in-car Wi-Fi and the soon-to-be-launched Pet Pal device. He ends the trip at Wembley Stadium, of which EE is the lead brand and technology partner. The campaign is designed to highlight EE's investment in connected products beyond mobile. The 40 second ad will air for the first time on Wednesday 28 October, with the campaign also featuring across print, social and digital.
Tags: world
brand
connected
campaign
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