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Hillary 5.0: Marketing wizards help reimagine Clinton brand

2015-02-22 19:46:27| Beverages - Topix.net

Is Hillary Rodham Clinton a McDonald's Big Mac or a Chipotle burrito bowl? A can of Bud or a bottle of Blue Moon? JCPenney or J. Crew? As she readies her second presidential campaign, Clinton has recruited consumer marketing specialists onto her team of trusted political advisers. Their job is to help imagine Hillary 5.0 - the rebranding of a first lady turned senator turned failed presidential candidate turned secretary of state turned likely 2016 Democratic presidential nominee.

Tags: marketing brand clinton wizards

 

The making of Hillary 5.0: Marketing wizards help reimagine Clinton brand

2015-02-22 02:51:35| Apparel - Topix.net

Hillary Rodham Clinton, with Bill Clinton in New York after the the funeral of former New York governor Mario Cuomo on Jan. 6, has added marketing experts to her team of advisers. Is Hillary Rodham Clinton a McDonald's Big Mac or a Chipotle burrito bowl? A can of Bud or a bottle of Blue Moon? JCPenney or J. Crew? As she readies her second presidential campaign, Clinton has recruited consumer marketing specialists onto her team of trusted political advisers.

Tags: making marketing brand clinton

 
 

Brand TCS grew fastest in 5 years

2015-02-19 18:22:25| IT Services - Topix.net

IT services, consulting and business solutions organization Tata Consultancy Services, with a brand value of $8.7 billion in 2015, emerged as the fastest growing software brand globally for the past five years, a company statement said. "In the five year period 2010-2015, TCS emerged as the clear growth leader in the industry, increasing its brand value from $2.3 billion to $8.7 billion, while retaining the industry's highest brand strength rating of 'AA+'," the statement, quoting Brand Finance, said here Thursday.

Tags: years brand grew fastest

 

At $8.7bn, TCS fastest-growing IT brand globally

2015-02-19 18:08:07| Steel - Topix.net

MUMBAI: The brand value of the country's largest software exporter TCS grew to $8.7 billion in 2015, clipping at a growth of 271% from $2.3 billion in 2010, making it the fastest growing software brand in the world over the past five years. With this, the Tata Group flagship retains the IT industry's highest brand strength rating of AA+, and cements position as one of the top global brands in the industry, TCS said in a statement, quoting Brand Finance, issued from London and Mumbai.

Tags: brand globally tcs fastestgrowing

 

Focus - Suntory Holdings' FY Performance By Category, Region, Brand

2015-02-19 16:11:00| Daily beverage news and comment - from just-drinks.com

Earlier this week, Japan's Suntory Holdings reported a healthy rise in full-year sales and operating profits. Here, just-drinks takes a closer look at the group's beverage results:

Tags: category region performance brand

 

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