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Why there must be more to your spirits brand than provenance and quality - comment

2020-02-27 14:40:00| Daily beverage news and comment - from just-drinks.com

More than ever, the spirits industry is obsessed with buzzwords. In his latest outing for just-drinks, however, category commentator Richard Woodard suggests terms like 'provenance' and 'quality' play a smaller part in the consumer's decision-making process than we would believe.

Tags: your comment quality brand

 

E&J Gallo gears up for two-pronged Germain-Robin US brand re-launch - Non-Grape Brandy in the US data

2020-02-24 19:33:00| Daily beverage news and comment - from just-drinks.com

E&J Gallo is lining up the re-release of two Californian brandies in the US from its Germain-Robin division.

Tags: the us data brand

 
 

E&J Gallo gears up for two-pronged Germain-Robin US brand re-launch - Grape Brandy in the US data

2020-02-24 19:33:00| Daily beverage news and comment - from just-drinks.com

E&J Gallo is lining up the re-release of two Californian brandies in the US from its Germain-Robin division.

Tags: the us data brand

 

Harry and Meghan to end use of 'SussexRoyal' brand

2020-02-21 21:52:34| BBC News | Business | UK Edition

Plans to secure a trademark have also been abandoned, a spokesperson for the duke and duchess says.

Tags: end brand harry meghan

 

Protecting the beef brand

2020-02-20 18:15:00| Beef

Americans deserve to know what's on their dinner plate. It's time we step up to protect the beef brand.

Tags: brand protecting beef

 

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