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Brand and supplier "matchmaking" event aims to drive green innovation

2020-01-28 11:59:00| Daily apparel & textile news and comment - from just-style.com

Copenhagen Fashion Summit and Copenhagen International Fashion Fair (CIFF) have collaborated on a new business space aimed at helping small and large fashion businesses implement solutions to create greener products.

Tags: event drive brand green

 

Womenswear brand Simplicity picks PLM to optimise design

2020-01-28 11:13:00| Daily apparel & textile news and comment - from just-style.com

German womenswear firm Simplicity Trade has invested in a Product Lifecycle Management (PLM) solution in order to digitalise its design department to optimise and simplify existing processes.

Tags: design brand picks simplicity

 
 

Bouygues Telecom adopts new brand tagline backed by multi-channel ad campaign

2020-01-27 11:02:00| Telecompaper Headlines

(Telecompaper) French operator Bouygues Telecom has announced the launch of its first advertising campaign under the company's new brand tagline, 'On est fait pour etre ensemble' ('We are made to be together'). The brand awareness campaign features a TV commercial centred on the theme of friendship, with the support of online, press, cinema and billboard creatives.

Tags: brand campaign telecom backed

 

Champagne Beau Joie launches limited-edition bottles with fashion brand Marchesa

2020-01-23 13:21:00| Daily beverage news and comment - from just-drinks.com

Champagne brand Beau Joie has announced a tie-up with high-end fashion brand, Marchesa.

Tags: brand fashion champagne beau

 

Diageo tops UK brand awareness chart with busy Baileys

2020-01-22 15:41:00| Daily beverage news and comment - from just-drinks.com

Diageo's Baileys has come top of a new UK brand awareness survey after creating some of 2019's biggest "buzz".

Tags: brand chart awareness busy

 

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