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Tag: brand
Pernod Ricard closes Malfy buy, hands brand to The Gin Hub
2019-06-21 13:52:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has completed the acquisition of Malfy and has dropped the gin brand into its The Gin Hub division.
Unilever CEO calls for caution over brand "woke-washing" - report
2019-06-20 16:14:00| Daily beverage news and comment - from just-drinks.com
The CEO of Unilever has reportedly warned brands that latch aimlessly on to social causes such as LGBT rights could lead to an erosion of consumer trust.
Whyte & Mackay seeks Jura brand manager for Scottish island post - video
2019-06-20 14:36:00| Daily beverage news and comment - from just-drinks.com
Whyte & Mackay, the Scotch whisky arm of Emperador, has opened applications for a brand manager to move to the remote Scottish island of Jura.
Tags: video
post
manager
brand
Coca-Cola HBC to add Valser brand to 100% recycled plastic roster
2019-06-20 12:30:54| Daily beverage news and comment - from just-drinks.com
Coca Cola HBC is to ramp up efforts to reduce waste by packaging the full range of Swiss bottled water Valser in 100% recycled plastic before the end of this year.
Tags: add
brand
plastic
roster
Proximus launches new brand positioning, updates TV service as Pickx
2019-06-13 13:18:00| Telecompaper Headlines
(Telecompaper) Belgian operator Proximus has announced a new brand positioning, aimed at better responding to the digital demands of customers, the company said. In addition to the new tagline 'Think Possible', to highlight the possibilities of digital transformation, the company presented a new TV interface called Pickx, which will open the way to more third-party apps and services such as smart advertising and cloud gaming.
Tags: service
brand
updates
positioning
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