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Why white spirits should follow brown and play the 'brand home' card - Comment

2019-03-25 15:55:00| Daily beverage news and comment - from just-drinks.com

While many brown spirits brand owners have made hay from creating 'homes' for their brands, the white spirits category may be missing a trick. Richard Woodard explains.

Tags: home comment white play

 

Volkswagen Brand China and FAW-Volkswagen establish new JV to develop and to offer digital services for future models

2019-03-20 11:56:58| Green Car Congress

Tags: services offer china future

 
 

Oi Brand Debuts at Walmart

2019-03-19 19:40:00| Nonwovens Industry Breaking News

Organic feminine hygiene brand expands distribution

Tags: brand walmart debuts

 

How to balance colour quality, brand loyalty and cost

2019-03-11 12:12:00| Daily apparel & textile news and comment - from just-style.com

Getting colour right while simultaneously managing costs can be an unexpected challenge for digital-native brands moving into brick-and-mortar territory. Here are some of the considerations retailers and brands need to make in order to balance customer colour experiences in-store, at-home and online.

Tags: quality cost brand balance

 

BMW Group electrified vehicle US sales down 42.7% in February; X models account for 55.5% of BMW brand sales

2019-03-04 10:57:13| Green Car Congress

Tags: account group february sales

 

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