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Tag: brand
Henkell Freixenet gives Henkell sparkling wine brand a makeover
2019-03-29 14:11:00| Daily beverage news and comment - from just-drinks.com
Henkell Freixenet has updated the logo for its Henkell German sparkling wine brand.
Tags: brand
wine
sparkling
makeover
Activating brand purpose - and putting it to work at Wrangler
2019-03-29 10:10:00| Daily apparel & textile news and comment - from just-style.com
Over the last few years, there's been a lot of compelling information demonstrating the importance of a brand or organisation's purpose. Just like mission, vision, and values before it, purpose is gaining in critical mass as an organisational architecture trend. Here, Roian Atwood, director of sustainability for Wrangler and Lee jeans, discusses the methodologies involved in discovering brand purpose - and how it was put into practice at Wrangler.
Category Packaging Opportunities: Non-Alcoholic Drinks - Identifying pack formats and features that make a brand worth paying more for
2019-03-29 01:00:00| Beverage industry market research - from just-drinks.com
Category Packaging Opportunities: Non-Alcoholic Drinks, explores new packaging formats and value-added features in the non-alcoholic drinks category, using examples from GlobalData's Pack-Track innova
Pernod Ricard redesigns Lamb's Spiced brand
2019-03-28 17:23:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard's UK unit has introduced new packaging and a darker liquid for the Lamb's Spiced brand, as it looks reach a wider audience in the country.
Tags: brand
lambs
ricard
spiced
The Brand Marketing Summit
2019-03-27 19:35:18| Canadian Plastics Headlines
As marketers its vital we pioneer new technologies, strategies and channels, to achieve this. Bringing together world renowned CMOs, innovators and experts, The Brand Marketing Summit will inspire and empower marketing leaders to develop their own departments and drive their… The post The Brand Marketing Summit appeared first on Canadian Plastics.
Tags: marketing
brand
summit
brand marketing
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