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Innovid receives MRC accreditation for OTT ad impression measurement

2018-09-25 15:30:04| Digital TV News

Innovid has announced that it has been granted accreditation by the Media Rating Council (MRC) for its over-the-top (OTT) served video ad impression tracking. Innovid is the first to receive MRC accreditation in a connected TV (CTV) environment.

Tags: measurement impression receives ott

MRC finalizes Digital Video Ad Measurement Guidelines update

2018-06-29 19:30:08| Digital TV News

The Media Rating Council (MRC) has announced the release of an updated version of the IAB Digital Video Ad Impression Measurement Guidelines. The document was initially circulated in draft form for public comment in late 2017, and now is considered final.

Tags: video digital update guidelines

UKs BBSRC and MRC grant 3m fund to address diet-related health issues

2016-07-28 01:00:00| Food Processing Technology

UKs Biotechnology and Biological Sciences Research Council (BBSRC) and the Medical Research Council (MRC) have awarded 3m in funding to support six research projects that aim to improve understanding of the connection between diet and health.

Tags: address health issues grant

Stratistics MRC Announces Its New Report, Millimeter Wave Technology Global Market Outlook - Trends, Forecast, And Opportunity Assessment'

2016-01-08 05:21:16| rfglobalnet Home Page

According to Stratistics MRC, increasing usage of Millimeter wave in small cell backhaul networks, demand for innovative applications in the radar and security applications, increasing demand for bandwidth intensive applications and consumer electronics applications are the major drivers for the Millimeter Wave Technology market growth.

Tags: report technology market global