je.st
news
Tag: barb
BARB reach and viewing time data now includes smartphones
2021-08-12 08:54:36| Digital TV News
August 6, 2021 Since January 2020, BARB has reported unduplicated reach and time spent viewing across three screens: TV sets, tablets and PCs. BARB has now launched four-screen viewing with the inclusion of smartphones.
Tags: time
data
includes
reach
BARB renews audience data contracts with Kantar
2021-06-02 13:00:03| Digital TV News
BARB has announced that Kantar has won contracts to continue to deliver audience measurement for the UK TV industry, including expansion to report content ratings and viewing for streaming services.
Tags: data
audience
contracts
barb
BARB issues invitation to tender for five contracts
2020-09-23 13:00:36| Digital TV News
BARB has issued a refreshed invitation to tender which covers five research contracts. The tender process is designed to identify solutions for tracking viewing behaviour throughout the 2020s.
Tags: issues
contracts
tender
invitation
BARB launches BVOD ad planner for the UK
2020-06-16 13:00:13| Digital TV News
BARB has launched a beta BVOD planner to help agencies and advertisers plan advertising campaigns across BARB-reported commercial broadcasters linear channels and VOD platforms in the UK.
BARB launches integration with IPA TouchPoints
2020-03-10 10:30:58| Digital TV News
BARB has launched an integration with IPA TouchPoints. This means that all of BARBs daily audience data can now be analysed by IPA TouchPoints classifications, helping users to understand more about viewers through a wider range of behavioural definitions.
Tags: integration
launches
ipa
barb