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Pernod Ricard opens Stockholm tech showcase for Malibu, Kahlua

2018-10-09 13:26:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has unveiled unveiled a "living lab" tech hub for its Malibu and Kahlúa brands designed to showcase exploration of new technologies such as augmented reality and NFC.

Tags: tech opens stockholm showcase

 

Pernod Ricard pairs Ballantine's Scotch whisky with Felipe Pantone in True Music Series

2018-10-08 13:38:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's Chivas Brothers unit has announced a collaboration between its Ballantine's blended Scotch whisky brand and street artist Felipe Pantone.

Tags: music series true pairs

 
 

Pernod Ricard releases 50-year-old Chivas in Manchester United tie-up

2018-10-01 16:50:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has lined up the oldest expression yet from its Chivas blended Scotch whisky, as part of the brand's tie-up with English football club Manchester United.

Tags: united releases manchester ricard

 

Pernod Ricard to extend footprint of Smithworks American Vodka

2018-09-27 15:42:00| Daily beverage news and comment - from just-drinks.com

The US division of Pernod Ricard is looking to ramp up the availability of the group's Smithworks American vodka to almost half of the states in the brand's home country.

Tags: american extend vodka footprint

 

Pernod Ricard toasts Canadian consumers with JP Wiser's whisky push

2018-09-11 13:49:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched a nation-wide marketing activation for the Canadian whisky brand JP Wiser's in its home market.

Tags: canadian push consumers whisky

 

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