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Pernod Ricard looks inwards for gin market activation appointment

2019-05-16 18:28:56| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has made another internal appointment to The Gin Hub, with Lee James moving from the company's wine business.

Tags: market appointment activation gin

 

Pernod Ricard USA targets next generation in The Glenlivet redesign

2019-05-13 14:54:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's US unit has lined up new packaging and promotional material for Scotch whisky brand The Glenlivet in the country, as it looks to widen the appeal of the broader category.

Tags: usa generation targets redesign

 
 

Pernod Ricard breaks gif landmark with Absolut vodka animations

2019-05-10 16:19:00| Daily beverage news and comment - from just-drinks.com

Gifs for Pernod Ricard's Absolut vodka have hit 1.5bn views as the brand increasingly uses the digital animations to reach new consumers.

Tags: gif breaks absolut animations

 

Pernod Ricard adds portfolio to Chinese price comparison app Jessica's Secret

2019-05-02 18:35:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has unveiled a partnership with Chinese Travel Retail price comparison app Jessica's Secret.

Tags: price chinese comparison secret

 

Pernod Ricard bolsters senior Gin Hub team

2019-04-23 16:23:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has made two senior appointments at its gin division.

Tags: team senior hub gin

 

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