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Tag: pernod ricard
Pernod Ricard looks inwards for gin market activation appointment
2019-05-16 18:28:56| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has made another internal appointment to The Gin Hub, with Lee James moving from the company's wine business.
Tags: market
appointment
activation
gin
Pernod Ricard USA targets next generation in The Glenlivet redesign
2019-05-13 14:54:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard's US unit has lined up new packaging and promotional material for Scotch whisky brand The Glenlivet in the country, as it looks to widen the appeal of the broader category.
Tags: usa
generation
targets
redesign
Pernod Ricard breaks gif landmark with Absolut vodka animations
2019-05-10 16:19:00| Daily beverage news and comment - from just-drinks.com
Gifs for Pernod Ricard's Absolut vodka have hit 1.5bn views as the brand increasingly uses the digital animations to reach new consumers.
Tags: gif
breaks
absolut
animations
Pernod Ricard adds portfolio to Chinese price comparison app Jessica's Secret
2019-05-02 18:35:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has unveiled a partnership with Chinese Travel Retail price comparison app Jessica's Secret.
Tags: price
chinese
comparison
secret
Pernod Ricard bolsters senior Gin Hub team
2019-04-23 16:23:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has made two senior appointments at its gin division.
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