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Likelihood of Pernod Ricard wine assets sale low, despite reports

2019-03-14 12:54:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has been linked to the divestment of its full wine portfolio, although just-drinks understand a transaction is unlikely.

Tags: low sale reports wine

 

Pernod Ricard uses ASMR sounds to support US launch of Kahlua Espresso Style Martini RTD - video

2019-02-28 12:36:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard is to launch its Kahlúa Espresso Style Martini RTD in the US, alongside a video campaign that harnesses the power of the auditory phenomenon known as ASMR.

Tags: video support style sounds

 
 

Pernod Ricard plans Irish assault on global gin category with latest Method and Madness launch - Focus

2019-02-26 14:34:00| Daily beverage news and comment - from just-drinks.com

Gin is enjoying unprecedented growth in Ireland. According to GlobalData figures, the category is expected to be Ireland's fastest growing in spirits between 2017-2022.

Tags: category latest method global

 

Pernod Ricard UK partners with designer in Brancott Estate boost - market data

2019-02-26 12:32:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's UK unit has limed up limited edition bottle designs for its Brancott Estate wine brand as it looks to drive shelf stand-out.

Tags: data estate market partners

 

Why Diageo & LVMH's mooted move for Pernod Ricard won't wash - just-drinks thinks

2019-02-18 16:04:00| Daily beverage news and comment - from just-drinks.com

A couple of years ago, during a debate in London, former Diageo CEO Paul Walsh said that an acquisition was worth any price, provided you believed in what you were buying.

Tags: move wash thinks ricard

 

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