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Likelihood of Pernod Ricard wine assets sale low, despite reports
2019-03-14 12:54:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has been linked to the divestment of its full wine portfolio, although just-drinks understand a transaction is unlikely.
Pernod Ricard uses ASMR sounds to support US launch of Kahlua Espresso Style Martini RTD - video
2019-02-28 12:36:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard is to launch its Kahlúa Espresso Style Martini RTD in the US, alongside a video campaign that harnesses the power of the auditory phenomenon known as ASMR.
Tags: video
support
style
sounds
Pernod Ricard plans Irish assault on global gin category with latest Method and Madness launch - Focus
2019-02-26 14:34:00| Daily beverage news and comment - from just-drinks.com
Gin is enjoying unprecedented growth in Ireland. According to GlobalData figures, the category is expected to be Ireland's fastest growing in spirits between 2017-2022.
Tags: category
latest
method
global
Pernod Ricard UK partners with designer in Brancott Estate boost - market data
2019-02-26 12:32:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard's UK unit has limed up limited edition bottle designs for its Brancott Estate wine brand as it looks to drive shelf stand-out.
Tags: data
estate
market
partners
Why Diageo & LVMH's mooted move for Pernod Ricard won't wash - just-drinks thinks
2019-02-18 16:04:00| Daily beverage news and comment - from just-drinks.com
A couple of years ago, during a debate in London, former Diageo CEO Paul Walsh said that an acquisition was worth any price, provided you believed in what you were buying.
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