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Pernod Ricard gives Jameson, Brancott Estate, Chivas Regal "significant" push in UK
2014-10-16 13:05:37| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has revealed details of new UK marketing campaigns for its Jameson, Chivas Regal and Brancott Estate brands.
Tags: estate
uk
significant
push
Pernod Ricard looks to creativity to drive growth
2014-10-16 10:18:35| Beverages - Topix.net
Jameson has launched a new marketing campaign focusing on craftsmanship, storytelling and community, as part of a drive by brand owner Pernod Ricard UK to invest in "inspiring and engaging" marketing campaigns. The Irish whiskey brand is launching a platform, The Jameson Works, which will share content about how great craftsmen work.
Tags: drive
growth
creativity
ricard
Pernod Ricard dismisses reports of South Korea tax fine
2014-10-14 13:39:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has denied it has been fined by South Korea's tax authorities, but has conceded that it paid a tax adjustment following an audit.
Pernod Ricard fined 10 billion won
2014-10-14 11:54:38| Beverages - Topix.net
Pernod Ricard's South Korean arm has been fined 10 billion Korean won by the country's National Tax Service, according to reports from Seoul and Paris. They say Pernod Ricard South Korea was found guilty of inflating advertising and other costs to lower its profits and thus its tax liability.
Tags: won
billion
fined
ricard
Pernod Ricard unveils new Dalmunach Scotch whisky distillery
2014-10-13 15:10:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has completed the construction of a new Scotch whisky distillery ahead of schedule, with production due to kick off this month.
Tags: whisky
scotch
unveils
ricard
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