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Stella Artois launches new cider to market on May 13

Stella Artois is introducing Stella Artois Cidre to the surging U.S. cider market, Anheuser-Busch announced today.

The cider category in the US remains a "small niche" that may not even grow volumes to 1.5% of the beer sector, the CEO of Boston Beer Co has said.

The cider category in the US remains a "small niche" that may not even grow volumes to 1.5% of the beer sector, the CEO of Boston Beer Co has said.

A Westons director has said cider can make a breakthrough in China, but the group's key export focus remains Australia.

Hard cider is continuing its ascent in the US after new figures revealed on-trade sales leapt by 70% in the first quarter of 2013.

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