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Bacardi launches latest limited edition Patron Tequila bottle in the US
2018-11-05 18:33:00| Daily beverage news and comment - from just-drinks.com
Bacardi is targeting the festive season in the US with the launch of the latest limited edition, 1-litre bottle of Patron Silver Tequila.
Tags: us
limited
latest
edition
"The future isn't to get concerned about monolithic brands like Bacardi and Smirnoff, but to encourage and focus on the innovators" - Interview - Amber Beverage Group CEO Seymour Ferreira
2018-10-30 13:24:00| Daily beverage news and comment - from just-drinks.com
Amber Beverage Group is a good example of a mid-tier alcohol company. Part of the SPI Group, the company employs around 2,000 across its production sites in the Baltics, Russia, Mexico and the UK. It also distributes global brands including its own Riga Black Balsam and Moskovskaya vodkas across the world. According to CEO Seymour Ferreira, Amber prides itself on having global reach while remaining small enough to be as agile as a start-up. Earlier this month, just-drinks sat down with Ferreira to talk about how to compete with the giants of the industry, the difficulties of finding good distributors and why cannabis and low-alcohol offer attractive growth for the future.
Bacardi hits back at category exclusivity, gives away Craigellachie 51-year-old Scotch - just-drinks exclusive
2018-10-25 17:24:00| Daily beverage news and comment - from just-drinks.com
Bacardi has chosen to give away its oldest expression of Craigellachie single malt free of charge, as the company looks to counter what it describes as "exclusivity" in the Scotch category.
Tags: back
category
hits
exclusive
Bacardi lines up US$15m global Dewar's push - video
2018-10-22 16:02:00| Daily beverage news and comment - from just-drinks.com
Bacardi has announced a multi-million dollar activation for its blended Scotch whisky brand - the first global push in five years.
Bacardi's Bacardi Gran Reserva Diez - Product Launch
2018-10-02 09:42:00| Daily beverage news and comment - from just-drinks.com
Bacardi has launched a ten-year-old sipping rum to go up against the premium Scotch whisky category.
Tags: product
gran
launch
bacardi
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