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Tag: bacardi
Bacardi rolls out new Oakheart rum packs to US
2016-10-21 17:01:00| Daily beverage news and comment - from just-drinks.com
Bacardi has repackaged its Oakheart spiced rum in the US, as the company looks to distance the iteration from its namesake brand.
Bacardi unveils 'Grand Journey' activation for Bombay Sapphire - video
2016-10-10 14:39:00| Daily beverage news and comment - from just-drinks.com
Bacardi is to tour a new "immersive" marketing campaign for its Bombay Sapphire gin brand, around six European cities.
Tags: video
grand
journey
activation
Bacardi targets China's online retail with JD.com tie-up
2016-09-09 11:47:00| Daily beverage news and comment - from just-drinks.com
Bacardi has lined up JD.com as its online retail partner in China.
Tags: online
retail
targets
chinas
Bacardi targets Beirut in Travel Retail whisky push
2016-08-11 17:01:00| Daily beverage news and comment - from just-drinks.com
Bacardi's Global Travel Retail unit has partnered Phoenicia Aer Rianta Co for a month-long Dewar's whisky campaign in Beirut Duty Free as it looks to boost its Scotch portfolio in Lebanon.
Tags: travel
retail
push
targets
Bacardi ups music ante with UK live venues tie-up
2016-07-13 15:28:00| Daily beverage news and comment - from just-drinks.com
Bacardi has secured 'official spirits partner' status for its namesake rum brand with four UK entertainment venues.
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