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Tag: bacardi
Bacardi puts rum on show with new global ad - video
2015-10-12 12:48:00| Daily beverage news and comment - from just-drinks.com
Bacardi has launched a new global advertising campaign for its namesake rum, in an attempt to return the brand to its party roots.
Bacardi takes rum back to party spirit with new global ad - video
2015-10-12 12:48:00| Daily beverage news and comment - from just-drinks.com
Bacardi has launched a new global advertising campaign for its namesake rum, in an attempt to return the brand to its party roots.
Bacardi continues fashion alignment in US
2015-10-02 12:34:00| Daily beverage news and comment - from just-drinks.com
Bacardi has aligned its Corzo Tequila brand with fashion in New York.
Tags: us
fashion
continues
alignment
'Marketing can be a powerful tool to inspire people' - Bacardi...
2015-09-28 04:36:24| Beverages - Topix.net
Bacardi North America's chief marketing officer has expressed the brand's desire to "return to the environment as least as much as we take away." To date Bacardi has planted around 50,000 trees throughout the US as part of its 'Good Spirited' initiative which aims to help beautify local neighbourhoods.
Tags: people
marketing
tool
powerful
Bacardi targets China growth with new chairman position
2015-09-18 17:29:00| Daily beverage news and comment - from just-drinks.com
Bacardi has set its sights on the spirits market in China with the creation of the non-executive chairman for Greater China position.
Tags: china
position
growth
chairman
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