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Alphonso re-launches as LG Ads

2021-03-01 22:00:38| Digital TV News

LG Ads has unveiled its platform for helping brands reach audiences across the fragmented TV universe, measure campaigns in flight, and optimize outcomes through closed-loop measurement and attribution.

Tags: ads alphonso relaunches

 

LG Electronics acquires controlling stake in Alphonso

2021-01-07 03:00:32| Digital TV News

LG and Alphonso have announced a significant investment by LG in Alphonso. With this investment of nearly $80 million, LG will become Alphonso's largest investor with a controlling stake of more than 50%.

Tags: electronics controlling stake acquires

 
 

CBS TV stations select Alphonso for Local TV attribution

2020-07-20 15:40:31| Digital TV News

Alphonso has announced that CBS Television Stations has selected Alphonso Local to provide TV attribution for local advertisers in all 17 of its owned stations across the US.

Tags: tv select local stations

 

Alphonso signs ACR distribution deals with Seiki and Skyworth

2020-07-01 17:00:22| Digital TV News

Alphonso has signed-up two more smart TV providers, Seiki and Skyworth, to embed Alphonso Video AI in their TVs. The company is also working with CBS and Cox Media to provide attribution to local advertisers in the U.S.

Tags: distribution deals signs acr

 

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