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Pernod Ricard changes Jacob's Creek Prosecco Spritz name to comply with EU rules

2018-06-14 18:38:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has rebranded its Jacob's Creek Prosecco Spritz for a UK launch because it doesn't contain grapes from the Prosecco region of Italy.

Tags: with rules creek comply

 

'New retail' will become normal retail in China - Pernod Ricard China MD

2018-06-12 19:07:00| Daily beverage news and comment - from just-drinks.com

The head of Pernod Ricard's operations in China has claimed that so-called 'new retail' is fast becoming a reality in the country.

Tags: china normal retail md

 
 

Middle-class Millennials, working with Tencent and using Big Data - Pernod Ricard's operations in China - Focus

2018-06-12 15:59:00| Daily beverage news and comment - from just-drinks.com

Last week, Pernod Ricard hosted analysts, journalists and investors at its latest Capital Market Day, in China. The company outlined its ambition to double the size of the imported spirits sector in the country by 2025.

Tags: data big working china

 

"We are reacting aggressively to the lower alcohol whisky trend in Korea" - Pernod Ricard Asia

2018-06-11 17:03:00| Daily beverage news and comment - from just-drinks.com

The head of Pernod Ricard's Asia unit has said the company has lined up new brands and marketing innovations around lower abv whisky, as it looks to catch up with the trend in the Korean market.

Tags: lower asia korea trend

 

Younger consumers, NBA deal help return Pernod Ricard's Chivas to growth in Asia

2018-06-11 16:01:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has reported a return to growth for its Chivas brand in Asia, thanks to its repositioning of the whisky to connect with younger consumers in the region.

Tags: return deal growth asia

 

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