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TopRank Marketing CEO Lee Odden Presents on Digital Communications at Norways TAG-IT Forum

2015-02-18 20:48:56| Marketing and Public Relations - M&O

TopRank Online Marketing CEO Lee Odden will be speaking at the TAG-IT IT Forum Nord in Troms Norway in March. TAG-IT is an international conference focusing on the latest ideas and trends in digital communication and technology. The conference promises geekery and inspiration and invites speakers and attendees to share their knowledge, inspire new ideas and help to establish valuable business relationships. [caption id="attachment_6591" align="alignright" width="150"] Lee Odden[/caption] Lee is presenting twice at the conference. His first presentation is titled: Optimize: How to Attract and Engage Audiences with an Integrated Approach to Digital Communications Attendees will learn to optimize content for discovery and engagement in order to effectively connect with the audiences they intend to reach.The presentation will provide a roadmap for creating and optimizing digital communications to better attract, engage and inspire audiences to take action. On the conferences second day, Lee will focus on The Future of Content. In the session, Lee will discuss what content really means and identify the three major trends in the evolution of digital content from the growth of co-creation to the increasing importance of cross-channel experiences. To see Lee and more than 25 other speakers in beautiful Norway, act soon. Tickets to the event are available through Feb. 23. TAG-IT IT Forum Nord http://tag-it.no/     The post TopRank Marketing CEO Lee Odden Presents on Digital Communications at Norways TAG-IT Forum appeared first on Newsroom.

Tags: forum digital marketing lee

 

Ciena hires former MicroStrategy marketing chief

2015-02-18 18:38:17| Telecom - Topix.net

Telecom networking equipment maker Ciena Corp. has named Marcus Starke as senior vice president and chief marketing officer, overseeing the company's global marketing and communications.

Tags: marketing chief hires microstrategy

 
 

Angie's List profit up on lower marketing costs

2015-02-18 15:03:35| IT Services - Topix.net

Angie's List Inc. said lower marketing costs and fast-growing service revenue drove stronger-than-expected earnings in the fourth quarter, though renewal rates and membership growth continue to decline. Angie's List, which went public in November 2011, runs a website that lets visitors research, rate and hire local businesses.

Tags: list marketing lower costs

 

How can I put a co-created influencer content marketing program into action?

2015-02-17 15:30:49| Marketing and Public Relations - M&O

Whats a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach. With mutual benefit, influencer participation with content marketing projects creates opportunities for brands to tap into the influencers sphere of influence. Incentive… The post How can I put a co-created influencer content marketing program into action? appeared first on Newsroom.

Tags: into content action program

 

Avery Dennison announces new marketing leadership

2015-02-17 06:00:00| Label and Narrow Web Breaking News

Roxanne McSpadden and Shelley Woods Whiting will contribute to the Graphics for Materials Group.

Tags: marketing leadership announces avery

 

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