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Spanish liqueur Pacharan faces new EU marketing rules

2015-02-13 12:16:00| Daily beverage news and comment - from just-drinks.com

The European Commission has amended European Union (EU) marketing rules for Spanish sloe-flavoured liqueur Pacharán by insisting that a generic description is used when the product is made outside of Spain.

Tags: marketing rules spanish faces

 

SAP Hybris fleshes out commerce offering with marketing tool

2015-02-11 11:06:07| Industrial Machines - Topix.net

SAP is advancing its 2013 acquisition of customer engagement software company Hybris with the introduction of a marketing system that brings customer data into one place for "contextual marketing". In September 2014, the supplier announced it had brought Hybris into its stable of customer engagement products , including SAP Cloud for Sales, SAP Cloud for Service, SAP Cloud for Marketing and SAP Cloud for Social Engagement.

Tags: marketing tool commerce offering

 
 

TCI Power Coating Names John Bostock VP, Sales and Marketing

2015-02-09 06:00:00| Coatings World Breaking News

Tags: power sales john marketing

 

We Asked Cadillac's Marketing Chief How He'll Beat BMW and Mercedes

2015-02-07 20:44:43| Automakers - Topix.net

The all-new 2016 Cadillac CTS-V, shown in this GM illustration, is at the heart of the idea of "passion" that the brand's marketing chief wants to convey to customers. Source: General Motors Company.

Tags: marketing asked chief beat

 

The Technology behind Marketing - The Missing Link

2015-02-07 20:26:10| Capgemini News Feed

Aashish Chandorkar Language Worldwide Share: Share this page

Tags: the link technology marketing

 

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