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Tag: marketing
General Mills revamps product development, marketing to mirror start-ups, small brands
2015-03-21 17:46:04| Agriculture - Topix.net
Food giant General Mills is tearing a page from the playbook of the start-ups and small brands with which it competes to change how it develops and markets new products. "Over the last half dozen years, we have been looking very closely at the entrepreneurs that we compete with a and we have studied in detail how those kinds of small companies develop and bring their products to market," Kendall Powell, CEO of General Mills, said during the firm's third quarter earnings report March 18. "We've learned a lot from doing that a [and] have changed quite a bit the approach that we take to new product development," he added.
Tags: general
product
small
development
Viega LLC Announces New Director of Marketing
2015-03-20 11:31:10| Industrial Newsroom - All News for Today
WICHITA, Kan. Viega LLC announces Kevin C. Fox as the new director of marketing. In this position, Fox is responsible for directing and managing Viegas marketing department, including strategic marketing research, planning and implementation, marketing financial tracking, and support of corporate research...
Tags: marketing
director
llc
announces
Survivalist grain marketing
2015-03-20 02:35:00| Corn & Soybean Digest
Economists outline strategies and market movers to watch when selling your corn and soybeans. With USDA projecting an average corn price of $3.50 to $3.60 and soybeans at $9, these times require risk management survivalist mode. Dan OBrien, Kansas State University Extension grain marketing economist, says the foreign crop production, U.S. weather during planting, the U.S. dollar and other factors may impact prices at any time. read more
Its time to change our woeful beef marketing system
2015-03-19 16:19:00| Beef
When cattle margins return to more historical levels, the need for radical, rapid change to the beef industry marketing system will become more apparent. My View From The Country read more
Tags: time
system
change
marketing
Its time to change our woeful beef marketing system
2015-03-19 16:19:00| Beef
When cattle margins return to more historical levels, the need for radical, rapid change to the beef industry marketing system will become more apparent. My View From The Country read more
Tags: time
system
change
marketing
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