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PacSun Hires Amber Fredman-Tarshis as Senior Vice President and Chief Marketing Officer

2014-11-19 12:58:45| Apparel - Topix.net

Pacific Sunwear of California, Inc. announced today the appointment of Amber Fredman-Tarshis as its Senior Vice President and Chief Marketing Officer. "I have been really impressed by Amber's leadership and marketing acumen since I was first introduced to her five years ago, and I am very excited to now have her join the PacSun team," said Gary H. Schoenfeld, President and CEO.

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Rocky Brands Joins the Marketo Marketing Nation to Drive Customer Engagement

2014-11-18 22:20:34| Footwear - Topix.net

Rocky Brands needed a powerful solution to more effectively listen to its customers' behaviors and then respond with timely, relevant content. The company is also focused on streamlining and integrating its marketing processes in order to offer an improved customer experience.

Tags: customer marketing drive brands

 
 

Hyundai's U.S. marketing boss Shannon steps down

2014-11-15 16:32:41| Auto Dealers - Topix.net

Hyundai Motor America marketing chief Steve Shannon, the General Motors veteran who joined Hyundai in 2011 to help the Korean brand continue its ascendance in the U.S. market, has parted ways with the company. "Steve has achieved a number of key accomplishments in his leadership of the company's marketing efforts over the last three years," Hyundai Motor America CEO Dave Zuchowski said in the statement.

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Hyundai's U.S. marketing boss Shannon steps down

2014-11-15 15:57:56| Automakers - Topix.net

Hyundai Motor America marketing chief Steve Shannon, the General Motors veteran who joined Hyundai in 2011 to help the Korean brand continue its ascendance in the U.S. market, has parted ways with the company. "Steve has achieved a number of key accomplishments in his leadership of the company's marketing efforts over the last three years," Hyundai Motor America CEO Dave Zuchowski said in the statement.

Tags: marketing steps boss shannon

 

Sprint marketing officer steps down

2014-11-15 01:09:29| Telecom - Topix.net

Sprint Chief Marketing Officer Jeff Hallock decided to leave the Overland Park-based carrier sometime in the first quarter of 2015. The company is now looking for a replacement, a Sprint spokesman said, however Hallock will remain engaged in day-to-day operations until a replacement is named.

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