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Coke changes marketing chief

2014-10-26 10:29:25| Beverages - Topix.net

The change for the maker of Sprite, Powerade and Vitaminwater comes after the company last week reported a lower quarterly profit on disappointing sales. In its flagship U.S. market, people have been moving away from soda and other sugary drinks over worries that they lead to weight gain.

Tags: marketing chief coke coke marketing

 

Wausau Coated Products tabs new VP of sales and marketing

2014-10-24 07:00:00| Label and Narrow Web Breaking News

Jim Sheibley will oversee operational planning efforts, manage products and execute marketing strategies.

Tags: products sales marketing tabs

 
 

Coke names new marketing chief amid struggles

2014-10-23 18:46:44| Beverages - Topix.net

Coca-Cola is replacing its chief marketing officer as the world's biggest beverage maker fights to boost flat soda sales. The change for the maker of Sprite, Powerade and Vitaminwater comes after the company this week reported a lower quarterly profit on disappointing sales.

Tags: marketing names chief amid

 

Anheuser-Busch InBev appoints new UK & Ireland marketing head

2014-10-22 19:00:00| Daily beverage news and comment - from just-drinks.com

Anheuser-Busch InBev has appointed a former Coca-Cola executive as marketing director for its UK & Ireland unit.

Tags: head marketing ireland appoints

 

Marketing begins for Tablet TV launch in the U.S.

2014-10-15 10:00:26| Digital TV News

Motive Television (AIM: MTV.LN) has announced that its 50% owned joint venture, Tablet Television (TTV), is launching its marketing campaign in San Francisco, supporting a product launch in time for Christmas 2014.

Tags: the us marketing begins

 

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