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Blast From the Past: Nostalgia Becomes a Marketing Strategy

2014-12-17 09:04:41| Beverages - Topix.net

The efforts of Matt Winans, Evan Carr and Sean Sheridan helped convince Coca-Cola to bring '90s favorite Surge back from the dead. A full four decades after retiring the 'Yumbo' in 1974, Burger King is bringing back the hot ham and cheese sandwich.

Tags: past marketing strategy blast

 

Tracksure and L.B. Foster Announce Marketing Agreement for Patented Track Fastening System

2014-12-16 15:41:00| Railway Technology

UK-based Tracksure, a wholly owned subsidiary of Wheelsure Holdings, and US-based L.B. Foster Company have concluded an exclusive distribution agreement, which will see L.B. Foster sell the innovative Tracksure fastener range throughout North America

Tags: system track agreement marketing

 
 

Aerocrine Resumes Sales and Marketing of Niox Mino in China after Re-Registration Approval

2014-12-15 11:14:35| Appliances - Topix.net

Aerocrine AB , a leader in products to monitor and manage airway inflammation associated with Asthma, announced today that its handheld airway inflammation monitoring device, NIOX MINO, has been re-registered for marketing and sales by the China Food and Drug Administration . The approval means that Aerocrine and its partners can now resume its sales and marketing activities of NIOX MINO and grow the deployed base in the Chinese market.

Tags: sales china marketing approval

 

Volvo will launch online car sales in marketing shift

2014-12-15 09:49:27| Auto Dealers - Topix.net

Volvo Cars said it will start selling vehicles online as it rolls out new models to compete with German luxury rivals such as BMW. The Swedish carmaker, controlled by China's Geely, will gradually introduce web sales and spend more on digital advertising, the company said as it outlined changes to its global marketing strategy today.

Tags: online sales car marketing

 

10 Must-See Digital Marketing Stats From the Week: Dec. 8-12

2014-12-13 21:03:15| Beverages - Topix.net

Here are this week's 10 most compelling data points from the digital marketing space, including what media buyers and marketers have in store for next year as well as a glimpse into important forthcoming research. 1. An Integral Ad Sciences research report - from a survey of nearly 400 media buyers and sellers - is about to appear exclusively on Adweek.com.

Tags: week digital dec marketing

 

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